Home Improvement Sales Training
Welcome to the ultimate resource for mastering in-home sales. If you’re selling home improvements— from HVAC and windows to flooring, or remodeling—you’ve found your home. This blog is devoted to the true sales people who knock on a strangers doors from dusk until dawn and ask them to spend thousands of dollars 2 hours later.
With over 35 years of experience and more than 16,000 in-home visits under my belt, I’ve tested and perfected the techniques that turn good salespeople into top earners. This is for the elite—the ones who sit face-to-face with clients, not hiding behind screens, and help them invest in their homes and their future.
If you’re ready to make more sales, have more fun, and become the best in the business, you’re in the right place. Let’s get started!
How Do You Know If It’s A Good Lead?
What makes a good lead when selling home improvements? My definition of a good lead is that they breathe, they own the home and they are lucid. Nothing else.
Why Your Paycheck Sucks: The Brutal Truth About Commission-Based Sales
It’s tough to admit, but if others in commission-based sales can succeed with the same leads and market conditions, the problem isn’t the leads—it’s you. The truth is, all leads are created equal. What sets top performers apart is how they handle those leads.
Handling "It's Too Much Money" Objections in Home Sales
When working in home sales, one common objection you’ll encounter during closing is, “That’s too much money.” What does this mean, and how should you handle it?
Emotions Sell: How to Use Emotional Connections to Close More Deals In Home Sales
By effectively leveraging emotions during your sales presentation, you can amplify the customer’s desire for your product and significantly boost your closing rate. Here’s a breakdown of in home sales techniques that prioritize emotions to drive results.
Mastering In-Home Sales Closing Techniques
To close a sale successfully, the customer must be in the right mindset. If they’re ready to commit, you’ll face fewer objections and find closing much easier. Let’s discuss why this works and what mistakes to avoid to improve your in-home sales closing techniques.
Home Improvement Sales Tips: The Power of Asking Questions
Selling home improvements is all about asking the right questions and securing commitments, not just telling your customers what they should want. In this article, we’ll explore four essential home improvement sales tips that can help you increase your sales and boost your income. Be sure to read all the way through to get the full benefit of these tips.
In-Home Sales Objection Handling: Addressing "I Need to Think About It"
After spending 35 years in this business and personally visiting over 16,000 homes, the most common phrase I hear at the end of sales presentations is, "I need to think about it." In this guide on in-home sales objection handling, we’ll explore the two main reasons customers say this and how to respond effectively. Understanding these reasons will help you turn a potential "no" into a "yes."
Use Silence to Close More Improvement Deals
One of the most effective techniques for home improvement sales closing is mastering the use of silence. Silence is the only type of pressure a professional salesperson should apply. However, for new salespeople or those unfamiliar with it, silence can feel awkward for both you and the customer. Despite this discomfort, it’s a powerful tool, as customers often fill the silence by talking, which can reveal valuable insights or objections.
How Bad Do You Want It?
One of the key reasons some people excel in commission sales is their strong desire to succeed. In commission-based sales training, we emphasize that success often comes down to how much you want it. If you’re willing to put in the effort and pay the price upfront, you can achieve anything you set your mind to.
Sales & Closing Tips for TWO Decision Makers (When One Wants It More!)
Here are some tips on selling home improvements when one person wants it more than the other. The most common scenario in home improvement sales or in-home sales is that you're dealing with two people, usually a husband and wife. I don't want to sound like I'm stereotyping, but this is the most typical scenario.
Why So Many Fail in Commission Home Improvement Sales
In commission sales training, we highlight opportunities where you don’t need a college degree or prior experience to succeed. This is a career where people of any age or gender can earn $150,000 to $200,000 annually—and top performers can achieve even more. Best of all, the job is genuinely fun! You’re not confined to an office; instead, you meet new people every day, see how they live, and explore different areas and cities—all without a supervisor constantly watching or micromanaging you.
Thinking About a Commission Sales Job? Here’s Why You Should(Or Shouldn’t)
To me, commission sales is one of the best types of sales jobs to take. The biggest reason is that they are generally the highest paying jobs. The simple answer is like life: higher risk means higher rewards. Many jobs selling in-home, like selling home improvements, are generally 100% commission-based. This includes selling windows, roofs, bathrooms, kitchens, floors, HVAC, siding, and everything in between, like gutter guards and window blinds.
How to Use "Why" in Home Improvement Sales Techniques
One of the most effective words in sales is "why." This simple word can reinforce commitments, amplify buying statements, and even help you close deals. When used strategically, it can make a significant difference in your success. Below, we'll cover how "why" enhances various stages of home improvement sales techniques.
Sales Closing is Overrated (But There Are Still Things You Need to Know)
When it comes to closing sales, it’s not just about the final moment. Many salespeople ask, "How can I become a better closer?" But the reality is, closing becomes easier when the customer genuinely wants the product. In fact, the more they want it, the less you need to rely on closing techniques.
Your Blueprint to Sales Success in 4 Easy Steps
Success in home improvement sales tracking requires a structured approach, and here’s a proven plan you can follow to achieve consistent results.
4 Signs You Have A Bad Attitude(And How To Fix It)
Sometimes your attitude gets bad and you don't even realize it and it's costing you money. Learn how to enhance sales performance with these 4 sales success tips.
How To Deal With Multiple People In The Home (Customers and and Third Parties)
When you visit a home and encounter people other than the primary customer, it’s essential to adapt your approach. Here are some valuable tips for overcoming sales objections when dealing with input from multiple individuals.
They Want To Get Three Estimates Or Bids (What To Do?)
Closing a sale tips for when the customer says they need to get 3 estimates before they will buy.
Taking Responsibility Will Change Your Life and Attitude
improving sales performance in home improvements means Taking Responsibility. A lot of people think they understand but really don't know how to use this to their advantage to lead a better life and have a better attitude.
Selling Tips For Non English Speaking Customers (Also Using A Translator)
In-home sales in fun because everyday is different. Selling to non english speakers can be done with a translator. Or English is not their primary language and they are speaking to each other in a different language while you are presenting. Here's some tips on things that have helped me.