One of the fun things about home improvement sales is the variety of personalities you meet in different selling environments. One thing that will help you sell more is to learn to adapt or adjust your sales presentation to the person you're sitting in front of.

The first thing you want to do is make sure you have goals and more importantly, a specific plan and how you're going to get there. You need to have a goal using the numbers for where you work. In other words, how many leads you're going to run, how many appointments you get.

What makes a good lead when selling home improvements? My definition of a good lead is that they breathe, they own the home and they are lucid. Nothing else.

It’s tough to admit, but if others in commission-based sales can succeed with the same leads and market conditions, the problem isn’t the leads—it’s you. The truth is, all leads are created equal. What sets top performers apart is how they handle those leads.

When working in home sales, one common objection you’ll encounter during closing is, “That’s too much money.” What does this mean, and how should you handle it?

By effectively leveraging emotions during your sales presentation, you can amplify the customer’s desire for your product and significantly boost your closing rate. Here’s a breakdown of in home sales techniques that prioritize emotions to drive results.