Home Improvement Sales Training
Welcome to the ultimate resource for mastering in-home sales. If you’re selling home improvements— from HVAC and windows to flooring, or remodeling—you’ve found your home. This blog is devoted to the true sales people who knock on a strangers doors from dusk until dawn and ask them to spend thousands of dollars 2 hours later.
With over 35 years of experience and more than 16,000 in-home visits under my belt, I’ve tested and perfected the techniques that turn good salespeople into top earners. This is for the elite—the ones who sit face-to-face with clients, not hiding behind screens, and help them invest in their homes and their future.
If you’re ready to make more sales, have more fun, and become the best in the business, you’re in the right place. Let’s get started!
The Costly Mistake I Made in Home Sales
The key to closing is to be able to isolate the sales objection to value or affordability. We will discuss the reasoning behind that and something that a lot of people miss when they do this.
Why Failure Is So Important To Success in Home Improvement Sales
When selling home improvements or conducting in-home sales, one of the most common challenges is hearing, "I need to get three estimates," or "I never buy anything without getting three estimates." Here are some closing a sale tips to help you navigate this objection effectively and move the conversation toward a successful close.
How to Effectively Use Features and Benefits in Home Improvement Sales
In selling features and benefits home improvement sales, it’s crucial to understand the distinction: features describe what a product is, while benefits explain what it means to the customer. Most importantly, features don’t sell—benefits do.
Asking for the Order in Home Improvement Sales
One of the most essential home improvement sales closing techniques you need to master in a one-call close, or in most sales situations, is how to confidently ask for the order.
Work Harder on Yourself Than You Do on the Job to Win at Home Improvement Sales
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One of the key qualities that all successful home improvement salespeople—and successful people in general—possess is a commitment to self-improvement. They are always striving to get better. Tony Robbins calls this CANI: Constant and Never-Ending Improvement. This concept, known as Kaizen in Japanese, is embraced by successful companies worldwide. By applying this approach, I’ve been able to make more money in home improvement sales, turning my journey from struggling to thriving. Self-improvement is truly the key to success.
Understanding Price is a Perception in Home Improvement Sales
The most important concept to understand in price perception home improvement sales is that what the customer believes something should cost is influenced by the information they’ve gathered. In other words, price is a perception shaped by the details and comparisons the customer has received.