When working in home sales, one common objection you’ll encounter during closing is, “That’s too much money.” What does this mean, and how should you handle it?

After spending 35 years in this business and personally visiting over 16,000 homes, the most common phrase I hear at the end of sales presentations is, "I need to think about it." In this guide on in-home sales objection handling, we’ll explore the two main reasons customers say this and how to respond effectively. Understanding these reasons will help you turn a potential "no" into a "yes."

Closing a sale tips for when the customer says they need to get 3 estimates before they will buy.