Home Improvement Sales Training
Welcome to the ultimate resource for mastering in-home sales. If you’re selling home improvements— from HVAC and windows to flooring, or remodeling—you’ve found your home. This blog is devoted to the true sales people who knock on a strangers doors from dusk until dawn and ask them to spend thousands of dollars 2 hours later.
With over 35 years of experience and more than 16,000 in-home visits under my belt, I’ve tested and perfected the techniques that turn good salespeople into top earners. This is for the elite—the ones who sit face-to-face with clients, not hiding behind screens, and help them invest in their homes and their future.
If you’re ready to make more sales, have more fun, and become the best in the business, you’re in the right place. Let’s get started!
Mastering In-Home Sales Closing Techniques
To close a sale successfully, the customer must be in the right mindset. If they’re ready to commit, you’ll face fewer objections and find closing much easier. Let’s discuss why this works and what mistakes to avoid to improve your in-home sales closing techniques.
Use Silence to Close More Improvement Deals
One of the most effective techniques for home improvement sales closing is mastering the use of silence. Silence is the only type of pressure a professional salesperson should apply. However, for new salespeople or those unfamiliar with it, silence can feel awkward for both you and the customer. Despite this discomfort, it’s a powerful tool, as customers often fill the silence by talking, which can reveal valuable insights or objections.
Sales & Closing Tips for TWO Decision Makers (When One Wants It More!)
Here are some tips on selling home improvements when one person wants it more than the other. The most common scenario in home improvement sales or in-home sales is that you're dealing with two people, usually a husband and wife. I don't want to sound like I'm stereotyping, but this is the most typical scenario.
How to Use "Why" in Home Improvement Sales Techniques
One of the most effective words in sales is "why." This simple word can reinforce commitments, amplify buying statements, and even help you close deals. When used strategically, it can make a significant difference in your success. Below, we'll cover how "why" enhances various stages of home improvement sales techniques.
Sales Closing is Overrated (But There Are Still Things You Need to Know)
When it comes to closing sales, it’s not just about the final moment. Many salespeople ask, "How can I become a better closer?" But the reality is, closing becomes easier when the customer genuinely wants the product. In fact, the more they want it, the less you need to rely on closing techniques.
The Costly Mistake I Made in Home Sales
The key to closing is to be able to isolate the sales objection to value or affordability. We will discuss the reasoning behind that and something that a lot of people miss when they do this.
Asking for the Order in Home Improvement Sales
One of the most essential home improvement sales closing techniques you need to master in a one-call close, or in most sales situations, is how to confidently ask for the order.