You have to be great at getting rapport with your customers if you want to make more money doing home improvement sales. Rapport and connection are huge because more rapport gives you more control.

What makes a good lead when selling home improvements? My definition of a good lead is that they breathe, they own the home and they are lucid. Nothing else.

By effectively leveraging emotions during your sales presentation, you can amplify the customer’s desire for your product and significantly boost your closing rate. Here’s a breakdown of in home sales techniques that prioritize emotions to drive results.